"Verbena Homestead Purple thrives in full sun with well-drained soil. Water deeply but infrequently, allowing soil to dry between waterings to prevent root rot. Deadhead spent flowers regularly to encourage continuous blooming throughout the season. Fertilize with a balanced fertilizer every 4-6 weeks during the growing season. In colder climates, mulch around the base to protect from frost. Prune in early spring to promote vigorous growth."